BI Survey 9 - Multiple Ways To Spin A Story
Posted: Thu Oct 14, 2010 5:29 pm
BI Survey has released its results for the 9th year. Either I didn't know about or had forgotten that I'd ever heard of years 1 to 8. And with the report costing around USD $5K I'm unlikely to be excessively familiar with year 9's results either.
The survey was of 2,170 users, of which only 39 (1.80%) were TM1, and 60 (2.76%) were PALO. The largest participant categories were MicroStrategy (172, 7.93%) and QlikTech QlikView (146, 6.73%).
This is not what I found interesting.
What I found interesting was what came through the news feeds today, although I hesitate to call verbatim quoting of press releases "news".
On the one hand (http://finance.yahoo.com/news/Full-Mark ... 0.html?x=0), we have:
First. Runner. Up??? That had to be written by a marketing 'droid. It sounds suspiciously like a lot of local (any country's local) reporting on the Commonwealth or Olympic Games where there is extensive coverage of how the local team member won SILVER!!! in some event or other, with the assumption that there may have been a gold winner but really, who cares? We wuz the first who wasn't first!
Now on the other hand (http://www.cnbc.com/id/39436067) we have:
I'm sure that if I searched for it I'd be able to find similar releases from other vendors. This one reminds me of the old song lyrics; "Everyone's a winner, baby".
The survey was of 2,170 users, of which only 39 (1.80%) were TM1, and 60 (2.76%) were PALO. The largest participant categories were MicroStrategy (172, 7.93%) and QlikTech QlikView (146, 6.73%).
This is not what I found interesting.
What I found interesting was what came through the news feeds today, although I hesitate to call verbatim quoting of press releases "news".
On the one hand (http://finance.yahoo.com/news/Full-Mark ... 0.html?x=0), we have:
FREIBURG, Germany, October 12, 2010 /PRNewswire/ -- Palo, the Business Intelligence of the Jedox AG, was analysed in detail for the first time by the BI Survey and was able to claim a top position at the first go in the global list of leading BI-products. With regards to various categories Palo claimed multiple top positions, against 23 examined products. In the Business Benefit Index (BBI), a key factor of the survey that represents the customer value of the products, Palo is placed as the 1st. runner-up.
First. Runner. Up??? That had to be written by a marketing 'droid. It sounds suspiciously like a lot of local (any country's local) reporting on the Commonwealth or Olympic Games where there is extensive coverage of how the local team member won SILVER!!! in some event or other, with the assumption that there may have been a gold winner but really, who cares? We wuz the first who wasn't first!
Now on the other hand (http://www.cnbc.com/id/39436067) we have:
If we do say so ourselves...MicroStrategy Receives Highest Overall Ranking in The BI Survey 9, Industry's Largest Independent Survey Received Top Rating in 16 Key Performance Areas in Peer Group Analysis of Largest BI Product Suites
MCLEAN, Va., Sept 30, 2010 /PRNewswire via COMTEX/ -- MicroStrategy(R) Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software,
> 3000 is > 2170? Hmm, might want to check the cylinder heads on that calculation engine, there.today announced that in a comprehensive survey of companies using business intelligence software products, MicroStrategy achieved the highest overall ranking. The BI Survey 9, conducted by Business Application Research Center (BARC), is the world's largest independent survey of business intelligence users, with more than 3,000 respondents.
I'm sure that if I searched for it I'd be able to find similar releases from other vendors. This one reminds me of the old song lyrics; "Everyone's a winner, baby".